Since 2000 Henrietta has been travelling the world, working directly with small independent tea gardens, from the Shire Highlands of Malawi, to the foothills of the Himalayas. Lovell is at the forefront of the tea revolution. She founded Rare Tea Co. in 2004 to champion responsible and ethical relationships from mountain tops to kitchen basements. She works with some of  hospitality’s best from Noma to Momofuku; Claridges Hotel to Ballymaloe. 

In 2016 she founded Rare Charity, pledging a direct percentage of Rare Tea Co. revenue to their partner farms, supporting tertiary education scholarships. 

In 2019 Faber & Faber Published her first book – Infused- Adventures in Tea. Named a New York  Times book of the year and awarded the prestigious Fortnum & Mason’s award. It is now translated into several languages from Chinese to Spanish. 

In 2025 she began production of a documentary feature focusing on the lives of individuals in global tea communities and the pressing challenges they face- and how we can all be a part of a truly sustainable future.  

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